January 2024

Travel Agency Website Design

Client

Shawn Waller

Published

September , 2024

Technology

WordPress

Categories

Web Design

Case Study for Waller Travel Group

Waller Travel Group, a fast-growing travel agency, needed a professional online presence that reflected their high-touch service and diverse travel offerings—from romantic getaways to luxury group trips. They approached us to create a modern, conversion-driven website that would simplify bookings, showcase destinations, and attract more clients organically.

Goals

  • Elevate the brand with a premium, clean design

  • Make browsing and booking seamless for users

  • Increase credibility and trust with potential clients

  • Improve lead generation for group and romance travel packages

Our Approach

We began with a deep dive into their brand identity and audience. Based on insights from their existing site and client behavior, we redesigned the structure for clarity and flow. Our UI/UX design process focused on intuitive navigation, emotional visuals, and persuasive CTAs.

Key features included:

  • A responsive, mobile-first design

  • Clear categorization of travel services

  • Strategic call-to-actions for booking and inquiries

  • SEO-friendly layout to boost search rankings

  • Integration with their CRM for seamless lead capture

Results

Since launching the new site:

  • Time-on-site increased by 43%

  • Lead inquiries grew by 61% in the first 60 days

  • Waller Travel now has a credible platform to support their team of travel advisors and future promotions